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Questions about What would Mums say

We will send you an e-mail welcoming you to What would Mums say and you'll begin receiving e-mail invitations to take surveys. The e-mails will contain all the information you need to take part. Once you complete the survey, you'll have the opportunity to earn points.
It's very easy. Simply fill in your details on our sign-up page. We'll send you a link to the application form so you are able to confirm your membership. If you are 18 or younger, ask your parent or guardian to apply on your behalf and become a member and you can take part in the surveys via them.
No, unfortunately this online panel is open only to residents of the UK.
There are no costs associated with joining the panel and you can leave at any time. However, you'll need an e-mail address to receive invitations to participate in surveys and you'll need to be able to access the internet to complete our online surveys.

Questions about Surveys

Surveys are conducted because businesses, governments, public bodies, and similar organisations are interested in the views and attitudes of the people who use their products and services. The more they know about what customers and citizens think, the easier it is for them to improve and adapt what they supply.
We send out survey invitations on a regular basis, but cannot say who or when you might receive invitations. This is because each survey is customised and based around the research goals for each individual client. Depending on your Account, we may ask you to complete surveys more or less often. For this reason, we ask you to keep your Account as up to date as possible. Please note some firewalls may prevent delivery of our survey invitations.
Unfortunately there is no other way to take part in these online surveys, you need to complete them over the Internet.

Questions about Rewards

Points that you earn on What would Mums say can be redeemed through one of our many different reward options. To redeem your points, please log into your account and access your claim rewards area. Before redeeming your points, you must have the minimum points requirement for each of the options. The rewards we offer are:, PayPal, vouchers in our Webshop and iTunes.
Your points don't expire. Your points balance will only decrease after you've redeemed your points for a reward. However, if you choose to leave the What would Mums say panel, your points will be deleted along with your account. It is recommended that you redeem all remaining points before unsubscribing from the panel.
You can view all of the voucher choices in the Webshop tab in the rewards section of our website.  Click on "Details" and "Options" to find more information about each voucher and what value options there are available.

You'll need a minimum amount of points in order to redeem from the Webshop.  Once you have enough points, the redeem button will show up and you can click redeem to place an order.

Questions about PayPal

Your points are turned into cash and can be collected via PayPal; for further information visit PayPal. 1. If you don’t have a PayPal account: Go to and click on "Sign-up". Be sure to use your What would Mums say registered e-mail address when you enter your details. 2. If you have a PayPal account, but with a different e-mail address then please make sure you add your What would Mums say registered e-mail address to your existing account. * Please note that if you don't yet have a PayPal account or if your PayPal account is configured to accept every payment manually, you'll have a maximum of 30 days to accept the payment. After a maximum of 30 days the payment expires and will be returned to What would Mums say.
Signing up for PayPal is a quick and easy process! Simply go to PayPal's homepage here to sign up today.

Questions about Privacy

No. We don't sell the personal information of our panellists and we'll never try to sell you a product or service.
Contact information is provided in our Privacy Policy, which is linked from the bottom of the pages on the What would Mums say website.
Generally, personal information is used: (i) to communicate with you regarding your Account and survey participation; (ii) to tailor survey opportunities to you; (iii) to comply with legal obligations, including, without limitation, complying with taxation requirements; (iv) to administer and manage our incentive programmes and fulfill your requests for incentives; (v) to facilitate your entry into our prize draw and communicate with you regarding prize draw entries; and (vi) to update our records.
It is possible that someone made a typing error and accidentally submitted your e-mail address while asking to join What would Mums say. It's also possible that someone has used your e-mail address without your permission. If you don't want to join, simply ignore the e-mail and the reminder that will be sent. Your details won't be included on our records and you'll not be contacted again.

Questions about American Red Cross

Every month, we donate $10,000 to the American Red Cross in honor of the time you take to share your views.

You don't have to do anything other than continue taking surveys.

By sharing your opinion, you'll be helping people affected by countless crises around the world.
No. This donation is separate to your survey rewards and does not affect your points balance.

This does not constitute a donation on your behalf so is not tax deductible.